{"product_id":"9780393314366","title":"Now All We Need Is a Title Famous Book Titles and How They Got That Way - Bernard, André","description":"\u003cp\u003e\u003cu\u003eNow All We Need Is a Title Famous Book Titles and How They Got That Way\u003c\/u\u003e by Bernard, André\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e\u003cp\u003ePublished by W. W. Norton \u0026amp; Company, 1996\u003c\/p\u003e \u003cp\u003eAndré Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, \"\"Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich.\"\" It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: \"\"I'm trying to think of a good title for you to want me to change.\"\"\u003c\/p\u003e\u003cp\u003e\u003csmall\u003eProduct image is for illustration purposes only and may not be an exact representation of the product offered for sale.\u003c\/small\u003e\u003c\/p\u003e","brand":"W. W. Norton \u0026 Company, 1996","offers":[{"title":"Now All We Need Is a Title Famous Book Titles and How They Got That Way \/ Very Good","offer_id":55920413507876,"sku":"9780393314366VG","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/9951\/4148\/files\/public_bd85d2e6-ca4e-49a4-a77d-e2480bfa7cce.jpg?v=1785082853","url":"https:\/\/brookingsbooks.com\/products\/9780393314366","provider":"Brookings Books","version":"1.0","type":"link"}