Copywriter's Handbook - Bly, Robert W.

Copywriter's Handbook by Bly, Robert W.

Format: Trade Paperback

Published by Griffin, 2020

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.

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